When we put all the pieces of the F.A.I.R. system together- what do you get? The goal is always ROI (Return On Investment). This begins with one of our unique ‘UP’ marketing formulas , next we monitor the analytics and track all of the inbound leads. The final piece of the equation is calculating our clients ROI.
We assign a monetary value to every lead that was logged and tracked within our web-based lead system. This allows us to show the projected or potential business in dollars that could have been acquired by our clients.
We realize that ROI projections based on lead counts are not enough for everyone so in addition to sending ROI projection reports we also have our internal marketing consultants schedule regular meetings with our clients to calculate true ROI numbers. In this meeting we ask our clients to open their books and share sales data so that we may accurately calculate ROI. We are prepared to sign non-disclosure agreements to keep this information private.
Real-time Lead Tracking
How We Measure Success!
Leads generated from both online and offline marketing initiatives can be tracked using our proprietary lead tracking system. The system will allow to drill down and view all keyword, domain & call performance metrics from both organic and paid lead sources, which can then be tied into your monthly ROI evaluation. Here are a few key components of our system:
- Real-time campaign and traffic source phone call tracking using
unique toll-free and local phone numbers.
- Track search-based, social, and conventional advertising
campaigns including Google, Yahoo, Bing, Facebook, affiliate, & more.
- Intelligent Number Insertion to accurately track and measure
online traffic sources, conversions, and engagements.
- Caller demographic reports including caller id, area code, & more.
Track online conversions such as form submissions, emails,
document downloads, and more.
- Real-time sales provisioning to record sales amounts, sales notes,
and other sales data for each phone call and event.
FAIRmetrix™ by SSD, is a web-based application allowing clients real-time access to campaign metrics.