Top rankings are good – increased web traffic is better – but customer leads are the best! Through our diverse set of online marketing formulas we are able to increase our clients online web presence, which increases web traffic (visits), and ultimately yields increased conversions (leads).
Every client has a private, web-based dashboard (called FAIRmetrix™) where they can monitor and track leads generated from their website in real-time. Our robust lead-tracking system allows clients to track every lead that comes through whether it be a form submission, email, live chat session, white paper download or phone call.
This is where F.A.I.R. truly comes to fruition. By showing our clients full transparency and quantifying our efforts we show true commitment, accountability, and value from day one. Our clients always know if their campaign is yielding a return, and this is exactly what our inbound lead tracking system shows.
Lead Tracking Features:
- Real-time campaign and traffic source phone call tracking using unique toll-free and local phone numbers.
- Track leads from organic search, paid ads, social media, and conventional advertising campaigns.
- Intelligent Number Insertion (INI) to accurately track and measure online traffic sources, conversions, and engagements.
- Detailed caller demographic reports including caller id, area code, and more.
- Call recording (optional)
- Track online conversions such as form submissions, emails, document downloads, and more.
- Real-time sales provisioning to record sales amounts, sales notes, and other sales data for each phone call and event.
- Existing phone numbers for your billboards, yellow page ads, etc can be ported over into the system and then run through the tracking (or we can provide you with a tracking number). Simply identify each number as Billboards, Yellow Pages, Direct Mail Flyers, etc. and they will be tracked / reported all in one dashboard.
- If you decide you no longer need a number or do not want to continue, then they are ALL ported back to you.
FAIRmetrix™ by SSD, is a web-based application allowing clients real-time access to campaign metrics.