Search Engine Optimization Case Studies

SEO CASE STUDY 1

Company:  WaterGallery.net www.watergallery.net

 WaterGallery.net was started by Doug Gardner in 2007 as an Internet-only business that offers handcrafted, indoor water fountains that are designed to fit on walls or floors and made with stones, pebbles, copper, marble, glass or stainless steel. Gardner was acting as a wholesaler for the fountains, while another company actually manufactured and shipped them.

Gardner ran the business from his home in Tallahassee, FL. He had established a Web site, designing it himself with little outside help.

“It was a hodge-podge set up,” Gardner said. “It wasn’t accepting payments and it was not very sophisticated.”


Gardner had also purchased a single Google ad for his business.

“I was basically doing the marketing for the business on my own,” he said. “The Google ad was not very professional and garnered little response.”

The visibility of his Business on the Web was low at best. In his first six months as owner of WaterGallery.net, Gardner made a marginal profit, which barely covered the cost of advertising.

Seeking ways of giving his business a stronger Web presence, Gardner began to search for a search engine optimization (SEO) company that could take over his pay-per-click campaign, re-design his Web site, provide content with the right amount of keywords, increase his site’s rankings and market his site. He did a search online and found SEMPO, an industry organization designed to promote search engine marketing in general. The first call he received was from ServerSideDesign.com.

“They called on a Sunday,” Gardner said. “I hit it off immediately with them. I received calls from about 100 other SEO companies, but I decided to go with ServerSideDesign.”

FINANCIAL RESULTS:
 “They had a huge impact from the start,” Gardner said. “ServerSideDesign took over and fully redesigned my site, and added PayPal buttons so people could pay online. They took care of the updates and re-did the ads to focus on Google only. I saw quick results and sales increased from Day One. ”
 
Gardner said after hiring ServerSideDesign, his sales increased by 500% in the first month. Gardner increased his revenue by 5 times in one month compared to his previous income over six months time.

“We were non-existent until I hired ServerSideDesign.com,” Gardner said. “We have been showing up on the first page of search engines with the help of several keywords.” 

After 6 months of hiring ServerSideDesign, WaterGallery.net has now increased thier gross sales and profit 3 times as much as the first month of the campaign which had already increased by 500%. The increase in business has allowed Gardner to re-invest in his business’ advertising and be more flexible in his home life.

“I’m finding time now to spend with my wife and kids,” Gardner said. “I do not have to report to a standard job, which is something I am very happy about. Also, we did buy a new car and are going on vacation. We are adding new projects, pushing forward, and growing. Hiring ServerSideDesign.com has made all the difference in the world.”

RANKING RESULTS:
Before hiring ServerSideDesign.com, www.watergallery.net had only three listings on pages one and two of the Top 10 major search engines. None of the listings moved up or down. The site had a visibility score of 1.35 percent. The site only had seven listings on Yahoo! and six on Google.

After six months of hiring ServerSideDesign.com, www.watergallery.net received 91 listings on pages one and two of the Top 10 major search engines. Thirty-three of these listings are on page one! As of March 2008, the site has 52 listings on Google and 39 on Yahoo! This sites overall visibility score has raised to 19.53 percent.

SEO CASE STUDY 2

Company:
Executive Residence, Inc. www.executiveresidence.com
Executive Residence Inc. was started nearly 20 years ago when Iain M. Cameron, the founder and President recognized a market niche that needed filling (i.e. offering Corporate Apartments for 30 nights or more).

In the late 1980's, ER Inc. was the only program offering fully furnished corporate apartments and condos in the downtown Seattle area. For the next 20 years, even as competition grew, Iain and his team of employees have maintained the same high standards as outlined in the company's Vision and Mission statements. 
 
Due to increased competition on the Internet, their website began to suffer a loss in search engine rankings, website traffic, and ultimately sales. They turned to ServerSideDesign to run a full search engine optimization campaign and to give the website a fresh, professional look.

Results:
Initially www.executiveresidence.com had only 11 listings for their website showing up over the top 30 search engine positions, spread out over 10 of the major search engines. Their website had a very poor visibility of only 6.05%.

In just three months time, after an extensive website redesign, reprogram, full optimization and a fierce web marketing campaign, ServerSideDesign managed to increase their website visibility from 5% to 55.96% and gain over 143 listings in the top 30 positions throughout the 10 major search engines!

Top keyword rankings for executiveresidence.com:
corporate housing seattle  = Position 9 – page 1 of Google!
government temporary housing = Position 3 and 4 – page 1 of Google!
extended stay in seattle  = Position 7 – page 1 of Yahoo!
temporary housing seattle = Position 5 and 7 – page 1 of Yahoo!
furnished apartment in seattle = Position 4 – page 1 of Yahoo!
extended stay seattle  = Position 3 – page 1 of MSN
temporary housing seattle  = Position 2 and 3 – page 1 of MSN
government temporary housing  = Position 1and 2 – page 1 of MSN
corporate housing seattle  = Position 3 and 4 – page 1 of MSN
government temporary housing  = Position 1 – page 1 of Google Directory!
extended stay apartment  = Position 1 – page 1 of MSN
furnished apartment in seattle  = Position 2 – page 1 of MSN

Want top rankings like this company? Find out how we can make it happen »

Other Client Rankings:

Website Rankings for WaterGallery.net:
custom fountains – page 1 of Google  
pebble fountains – page 1 of Google  
stainless fountains – page 1 of Google  
stainless water fountains – page 1 of Google
floor fountains – page 1 of Google  
wall fountains – page 2 of Google
glass fountains – page 2 of Google
indoor floor fountain – page 2 of Google  
glass waterfalls – page 2 of Google
tabletop indoor fountain – page 2 of Google
custom waterfalls – page 2 of Google
indoor waterfall fountain – page 2 of Google
copper water fountains – page 2 of Google

Website Rankings for Presensoft.com:
secure business messaging = page 1 of Google
instant messaging compliance = page 1 of Google
business instant messaging = page 2 of Google
secure business messaging = page 1 of Yahoo
secure im = page 1 of Yahoo
business im = page 1 of MSN
business instant messaging = page 1 of MSN
control instant messaging = page 1 of MSN
corporate IM = page 1 of MSN
corporate instant messaging = page 1 of MSN
corporate messaging = page 1 of MSN
enterprise IM = page 1 of MSN
enterprise instant messaging = page 1 of MSN
im spyware = page 1 of MSN
instant messaging compliance = page 1 of MSN
instant messaging security = page 1 of MSN
real-time communications = page 1 of MSN
secure business messaging = page 1 of MSN
secure im = page 1 of MSN
secure instant messaging = page 1 of MSN
secure messaging = page 1 of MSN
record instant messaging = page 1 of MSN
messaging security = page 1 of MSN

Website Rankings for ApartmentData.com:
houston apartments = page 2 of Google
dallas apartments = page 2 of Google
apartments in dallas = page 2 of Google
apartment data = page 1 of Google
apartment data services = page 1 of Google
apartments in dallas = page 1 of MSN
apartment rentals houston = page 2 of MSN

apartment rentals san antonio = page 2 of MSN