Keyword Discovery sets the foundation for any successful SEO campaign and is vital to achieving true ROI. The reason that choosing the right keywords is so important is that these phrases are what will ultimately show up on page one of the engines and drive traffic to your website. The dental keyword phrases generated in our report will be programmed into every corner of your practice's website. The search engines "spider" your website and seek out these dental-specific keyword phrases and rank them accordingly.
Once the appropriate Dental and Invisalign keywords are selected our next step is to optimize your practice website in a manner which is conducive to the search engine algorithms. Through years of trial, error and experience we've developed our own unique formula for optimizing a website to achieve top rankings. Once hired, you will learn our entire proprietary formula for SEO but for now here's a basic list of some of our onsite optimization processes.
- Keyword-Rich Landing Pages
- Weekly Article Posts
- Keyword Insertion in Title & Meta Tags
- Automatic Sitemap Updates
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- On-Site Blog Posts
- News Section Updates
- Internal Linking
- Site-Wide Code Cleanup
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Onsite marketing (step 2) is only half of the battle to get top rankings. In order to effectively promote your dental & Invisalign keywords we will begin an aggressive offsite marketing push. All of our offsite marketing strategies will help build web traffic, brand equity, and link popularity which is vital to achieving top rankings. Here is a list of what is included in our Dental SEO Packages:
- Directory and Engine Submissions
- Article Marketing
- Social Media Management
- Video Marketing
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- Off-Site Blog Posts
- Press Release Marketing
- Link Building
- Local Maps
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We will give you the choice to have one IPD (Invisalign Production Day) per quarter or a business promotion/contest each month for that quarter. This will give you three opportunities per quarter to assist in driving new Invisalign patients to your office.
Invisalign Production Days & Events
- One IPD Per Quarter
- Custom Theme for IPD
- Email Newsletter Blast About IPD
- Social Promotion of IPD on Facebook / Twitter
- Invisalign Landing Page on Your Website
- Choice of Invisalign Day or Week Event
- SSD Representative at All IPDs
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We will give you the choice to have one IPD (Invisalign Production Day) per quarter or a business promotion/contest each month for that quarter. This will give you three opportunities per quarter to assist in driving new Invisalign patients to your office.
Monthly Promotions and Contests
- Two Promotions Per Quarter
- Example: submit testimonial about IPD experience to win
- Monthly Promotions Drive In New Patients
- Invisalign Days Increase Case Submissions
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